Career Focus
When Presenting, the Audience Is Always Right
Effective presentations require careful thought to put yourself in your listeners’ shoes.
Nearly 30 years ago, I was giving a series of presentations at different venues about the research my group was conducting. Before each presentation, I spent a fair amount of time preparing. One of my wonderful students asked me why I was spending so much time when the material was nearly the same. I answered that since each audience is different, each presentation should be different.
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