OLED Versus LCD: Who Wins?

Zhenyue Luo and Shin-Tson Wu

Zhenyue Luo and Shin-Tson Wu analyze liquid-crystal display and organic light-emitting diode technologies to see which one will dominate the market.

 

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The global display market has exceeded US$120 billion, making it one of the largest optics and photonics industries. With so much to gain, there is strong competition for market share between organic light-emitting diode (OLED) display and liquid-crystal display (LCD) manufacturers. The consequences of that competition are showing up in people’s hands: Apple’s recently released iPhone 6, for example, uses a state-of-the-art LCD screen, while Samsung’s flagship Galaxy S5 gave the nod to OLED.

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