Optics Innovations
Marketing your Photonics Company in the 21st Century
Whether you’re an aspiring entrepreneur, a company president or a technical staffer angling to move into management, you need to know how modern marketing works.
If your optics company doesn't market itself effectively, you're worse off than the proverbial tree falling in the forest with no one around to hear it. The success of your marketing strategy will determine whether your company will grow or wither on the vine.
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