Ideas
Creativity on Demand
The myths of the “creative genius” and the “Eureka moment” in science.
Generating creative ideas, says author Dennis Sherwood, doesn’t mean you need to be an Einstein. [Hulton Archive / Stringer / Getty Images]
When we talk about creativity, the metaphors usually are all about sudden illumination—the spark of an idea; the “Eureka” moment. And the knack for generating such ideas, it seems, is reserved for certain gifted “creative geniuses.”
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